A disruptive business model is as powerful as a disruptive product or technology. Learn how innovators apply C.O.R.E differentiation, multipliers, and levers to disrupt the market. Find out about “SLIPPERY” products. Connect the dots between building a great product and creating a profitable enterprise. This session also features case studies from Acquia, FormLabs, Diagnostics for…
Learn how to define, evaluate, and build your value proposition to ensure your venture can break out and build a compelling and sustainable business. Learn from Michael Skok, a serial entrepreneur turned venture capitalist, about “pain gain ratios” and other ways to assess whether you are creating, delivering, and harnessing value in your venture. This…
“Build it, and they will come” is a dangerous mindset in the startup world. Even if you create a great product, building a successful company around it can be nuanced and challenging. In addition to product development, you need to find and prove product-market fit—then repeat and scale through sales and marketing.
Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence” and integrate other key marketing assets so that you…
Simply defined, a business model is how you deliver value to customers and how you make money in return. The most successful business models capture value in concert with the customer. In this session, originally presented in-person at the Harvard Innovation Labs, you’ll learn how to do just that. Michael Skok, founding partner at Underscore…